Privacy Policy

 

Effective Date: 4 March 2026
Last Updated: 25 September 2026

1. INTRODUCTION

Sellxora (“Sellxora”, “we”, “our”, or “us”) is a product operated by Lumtice Digital Systems Ltd.

We are committed to respecting your privacy and protecting personal information entrusted to us.

This Privacy Policy explains how we collect, use, store, share and protect personal information when you access or use the Sellxora website, platform, applications, software, artificial intelligence features, integrations, APIs and related services (collectively, the “Services”).

It also explains certain choices and rights you may have concerning your personal information.

By using Sellxora, you acknowledge the practices described in this Privacy Policy.

2. SCOPE OF THIS PRIVACY POLICY

This Privacy Policy applies to personal information processed through Sellxora, including information relating to:

  • account holders;

  • prospective customers;

  • business users;

  • team members and authorized users;

  • visitors to our websites;

  • people who contact Sellxora;

  • customers, leads and contacts whose information our users process through Sellxora; and

  • users of Sellxora's AI, integrations and connected services.

This Privacy Policy does not govern the independent privacy practices of third-party companies or websites that you choose to use with Sellxora.

3. OUR ROLE IN PROCESSING DATA

Sellxora may process personal information in different capacities depending on the circumstances.

For information we collect directly to operate Sellxora—for example, account registration, subscription, security and support information—we determine why and how that information is processed.

Businesses using Sellxora may also upload or collect information about their own customers, leads, employees, prospects and other contacts through our CRM, forms, ecommerce, marketing and related tools.

For such information, the Sellxora customer generally determines why the information is collected and how it will be used, while Sellxora processes the information to provide the requested Services.

If you are an individual whose information was collected by a business using Sellxora, you may need to contact that business directly regarding your privacy rights. We will provide appropriate assistance where required.

4. INFORMATION WE COLLECT

The information we collect depends on how you interact with Sellxora and which Services you use.

4.1 Account and Personal Information

When you create or manage a Sellxora account, we may collect information such as:

  • full name;

  • email address;

  • telephone number;

  • country;

  • business or organization name;

  • business information;

  • account credentials;

  • account preferences;

  • profile information; and

  • other information you voluntarily provide.

4.2 Subscription and Transaction Information

When you purchase Sellxora Services, we may process information relating to:

  • subscription plans;

  • purchased modules;

  • billing status;

  • transaction references;

  • payment status;

  • invoices;

  • AI credit purchases and usage;

  • currency;

  • refunds; and

  • related financial records.

Payment-card or banking information may be processed directly by third-party payment providers rather than stored by Sellxora.

4.3 Customer and CRM Data

When businesses use Sellxora's CRM, forms, funnels, ecommerce or marketing functionality, Sellxora may process information about their contacts, customers and leads, including:

  • names;

  • email addresses;

  • telephone numbers;

  • addresses;

  • business information;

  • custom CRM fields;

  • contact lists;

  • segmentation information;

  • lead sources;

  • form submissions;

  • sales pipeline information;

  • deal information;

  • tasks and activities;

  • communication history; and

  • other information entered by or on behalf of the Sellxora user.

4.4 Ecommerce and Order Information

When Sellxora is used to operate an online store or sell products or services, we may process:

  • customer details;

  • product information;

  • order information;

  • billing and delivery details;

  • transaction references;

  • payment status;

  • order history;

  • shipping or fulfillment information;

  • refund information; and

  • other information required to operate the transaction.

The merchant using Sellxora remains responsible for its relationship with its customers and for determining the appropriate use of customer information.

4.5 Marketing and Communication Data

Where Sellxora's marketing functionality is used, we may process:

  • contact lists;

  • campaign information;

  • email addresses;

  • telephone numbers;

  • messaging identifiers;

  • communication preferences;

  • campaign engagement information;

  • delivery information;

  • unsubscribe or opt-out information; and

  • related analytics.

This may include communications delivered through email, SMS, WhatsApp, Telegram or other supported channels.

4.6 Advertising Information

Where users connect advertising services or use Sellxora's advertising functionality, we may process information relating to:

  • advertising accounts;

  • campaigns;

  • audiences;

  • advertising creatives;

  • campaign performance;

  • leads;

  • conversion events;

  • advertising expenditure; and

  • related analytics.

Information transmitted to or received from advertising providers is also subject to those providers' respective privacy policies.

4.7 AI and Automation Data

When you use Sellxora's artificial intelligence functionality, we may process:

  • prompts;

  • instructions;

  • AI-generated responses;

  • relevant workspace information;

  • content submitted for analysis or generation;

  • AI usage records;

  • token or resource usage;

  • AI credit transactions;

  • tool execution information; and

  • information required to perform an AI-requested action.

Where an AI operation requires access to Sellxora resources, access is intended to remain subject to the user's permissions, workspace, subscription, enabled modules and applicable security restrictions.

4.8 Connected AI Services and MCP

Sellxora may allow users to connect authorized AI applications, agents or other software through technologies such as the Model Context Protocol (MCP).

When you authorize such a connection, information may be exchanged between Sellxora and the connected service to perform actions you request.

The information accessible to a connected service may depend on:

  • permissions you grant;

  • authorization scopes;

  • enabled modules;

  • your subscription;

  • workspace permissions; and

  • the functionality of the connected service.

Third-party AI services have their own privacy policies and data practices. You should review those policies before connecting them to Sellxora.

You may revoke supported integrations through the controls provided by Sellxora or the applicable third-party service.

4.9 Technical and Usage Information

When you access Sellxora, we may automatically collect technical information such as:

  • IP address;

  • browser type and version;

  • device type;

  • operating system;

  • referring URLs;

  • pages viewed;

  • features used;

  • dates and times of access;

  • application events;

  • error information;

  • session information; and

  • other diagnostic and usage information.

We use this information to operate, secure, analyze and improve Sellxora.

5. HOW WE USE INFORMATION

We may use information to:

  • create and manage Sellxora accounts;

  • provide and operate the Sellxora platform;

  • authenticate users;

  • manage subscriptions and modules;

  • provide CRM functionality;

  • operate funnels, pages and forms;

  • process and manage ecommerce orders;

  • provide marketing and automation functionality;

  • facilitate supported communications;

  • provide advertising integrations and analytics;

  • process subscription and AI-credit transactions;

  • provide artificial intelligence functionality;

  • execute authorized AI and automation actions;

  • support authorized integrations and MCP connections;

  • provide customer support;

  • troubleshoot technical problems;

  • detect and prevent fraud and abuse;

  • protect accounts and platform infrastructure;

  • monitor and improve platform performance;

  • understand how users interact with Sellxora;

  • communicate important service information;

  • maintain accounting and transaction records;

  • enforce our Terms and Conditions;

  • comply with applicable legal obligations; and

  • protect the rights, safety and security of Sellxora, our users and others.

6. LEGAL BASES FOR PROCESSING

Where applicable law requires a legal basis for processing personal information, our processing may rely on:

  • performance of a contract;

  • steps requested before entering into a contract;

  • your consent;

  • compliance with legal obligations;

  • legitimate business interests;

  • protection of legal rights; or

  • another lawful basis permitted by applicable law.

Where processing relies specifically on consent, you may withdraw that consent where applicable, without affecting processing lawfully performed before withdrawal.

7. HOW WE SHARE INFORMATION

We do not sell your personal information.

We may disclose information where reasonably necessary to operate Sellxora or comply with legal obligations.

This may include sharing information with:

  • cloud hosting and infrastructure providers;

  • storage and content-delivery providers;

  • payment processors;

  • transactional email providers;

  • SMS and communication providers;

  • analytics providers;

  • advertising platforms;

  • artificial intelligence providers;

  • security and fraud-prevention providers;

  • customer-support technology providers;

  • professional advisers;

  • government or regulatory authorities where legally required; and

  • other service providers necessary to deliver requested functionality.

We seek to limit information shared with service providers to what is reasonably necessary for the relevant service.

8. PAYMENT PROVIDERS

Sellxora may integrate with payment providers such as Paystack, Flutterwave and other supported payment services.

Payment providers may independently collect and process financial information according to their own privacy policies.

Sellxora may receive information such as:

  • transaction references;

  • transaction status;

  • amount;

  • currency;

  • payer information;

  • payment method information; and

  • information necessary for transaction reconciliation.

We do not necessarily receive or store complete payment-card credentials.

9. ARTIFICIAL INTELLIGENCE PROVIDERS

Some Sellxora AI functionality may depend on external artificial intelligence providers.

When you request an AI operation, information necessary to fulfill that request may be transmitted to the relevant AI provider.

The information transmitted depends on the feature being used and may include prompts, instructions, content and relevant context.

Users should avoid submitting highly sensitive personal information to AI functionality unless it is necessary, appropriate and lawful to do so.

10. THIRD-PARTY INTEGRATIONS

Sellxora may integrate with third-party platforms such as:

  • payment providers;

  • advertising networks;

  • analytics services;

  • communication providers;

  • social platforms;

  • artificial intelligence providers;

  • cloud infrastructure providers; and

  • other business applications.

When you choose to connect a third-party service, information may flow between Sellxora and that service as necessary to provide the integration.

Third parties process information according to their own terms and privacy policies.

11. COOKIES AND TRACKING TECHNOLOGIES

Sellxora may use cookies and similar technologies to:

  • maintain authenticated sessions;

  • remember preferences;

  • improve functionality;

  • protect accounts;

  • prevent fraud;

  • understand platform usage;

  • measure website traffic;

  • analyze performance;

  • improve user experience; and

  • measure or optimize marketing activities.

Where required by applicable law, we will request appropriate consent before using non-essential cookies.

You may also manage certain cookie settings through your browser. Disabling some cookies may prevent parts of Sellxora from functioning correctly.

12. ANALYTICS AND ADVERTISING TECHNOLOGIES

Sellxora may use analytics and advertising technologies, including services provided by companies such as Google and Meta, where configured.

These technologies may collect information about website visits, interactions, devices and conversions.

Where required, appropriate consent mechanisms may apply.

Information collected directly by third-party platforms is also governed by their respective privacy policies.

13. DATA SECURITY

We use reasonable technical and organizational safeguards designed to protect information against:

  • unauthorized access;

  • unauthorized disclosure;

  • loss;

  • misuse;

  • alteration;

  • destruction; and

  • other unauthorized processing.

Our safeguards may include access controls, authentication, authorization, encryption where appropriate, workspace isolation, monitoring, backups and other security measures.

However, no internet-based service or electronic storage system can guarantee absolute security.

Users are also responsible for maintaining secure passwords and protecting their account credentials and connected services.

14. DATA RETENTION

We retain personal information for only as long as reasonably necessary for the purposes for which it was collected, including to:

  • provide the Services;

  • maintain active accounts;

  • complete transactions;

  • maintain business and accounting records;

  • prevent fraud;

  • resolve disputes;

  • enforce agreements;

  • maintain security;

  • satisfy legal obligations; and

  • protect legitimate business interests.

Different categories of information may have different retention periods.

After information is no longer required, it may be deleted, anonymized or retained where legally necessary.

Backups may retain information for an additional limited period before normal deletion cycles remove it.

15. INTERNATIONAL DATA PROCESSING

Sellxora may use service providers or infrastructure located outside your country.

As a result, information may be processed in countries other than the country in which it was originally collected.

Where applicable law requires safeguards for international transfers of personal information, we will take reasonable steps to use appropriate transfer mechanisms or protections.

16. YOUR PRIVACY RIGHTS

Depending on your location and applicable law, you may have rights concerning your personal information, including the right to:

  • request access to your personal information;

  • request correction of inaccurate information;

  • request deletion of eligible information;

  • object to certain processing;

  • request restriction of certain processing;

  • withdraw consent where processing relies on consent;

  • request information about how your data is processed;

  • request portability of eligible information; and

  • lodge a complaint with an appropriate data-protection authority.

These rights may be subject to legal limitations and verification requirements.

We may need to verify your identity before completing certain requests.

17. CUSTOMER DATA RIGHTS

If a business using Sellxora collected your information—for example, through a Sellxora form, funnel, CRM or ecommerce store—that business may be primarily responsible for responding to your privacy request.

You should normally contact that business first.

Where appropriate and legally required, Sellxora will assist its customers in responding to valid data-subject requests.

18. MARKETING COMMUNICATIONS

You may opt out of Sellxora promotional communications using the unsubscribe mechanism provided in the communication or other available preference controls.

We may still send non-promotional communications necessary for your account, including:

  • security notices;

  • billing information;

  • transaction information;

  • important service announcements; and

  • account-related communications.

Businesses using Sellxora are independently responsible for ensuring that their marketing communications comply with applicable consent and privacy requirements.

19. CHILDREN'S PRIVACY

Sellxora is primarily a business platform and is not intended to be used by children who cannot legally consent to the processing of their information.

We do not knowingly seek to collect personal information directly from children in circumstances prohibited by applicable law.

If you believe a child's information has been improperly provided to Sellxora, please contact us.

20. USER RESPONSIBILITIES

Businesses using Sellxora are responsible for their own data-processing activities.

This includes responsibility for:

  • collecting information lawfully;

  • providing appropriate privacy notices;

  • obtaining consent where required;

  • maintaining accurate customer information;

  • respecting opt-out requests;

  • securing account credentials;

  • configuring integrations appropriately;

  • protecting exported information;

  • complying with applicable privacy and marketing laws; and

  • ensuring they have authority to provide personal information to Sellxora.

21. DATA EXPORTS

Sellxora may provide functionality allowing users to export information.

Once information is exported from Sellxora, the user who exported it becomes responsible for protecting and processing that copy appropriately.

Sellxora cannot control copies stored independently on a user's devices or third-party systems.

22. ACCOUNT CLOSURE

You may request closure of your Sellxora account through available account or support channels.

Closing an account does not necessarily result in immediate deletion of every associated record.

We may retain information where reasonably necessary for:

  • legal compliance;

  • financial and accounting records;

  • fraud prevention;

  • security;

  • dispute resolution;

  • backups; or

  • establishment, exercise or defense of legal claims.

Remaining information will be handled according to our applicable retention practices.

23. BUSINESS TRANSFERS

If Sellxora or Lumtice Digital Systems Ltd. undergoes a merger, acquisition, financing, restructuring, sale of assets or similar business transaction, information may be transferred as part of that transaction subject to applicable law and appropriate confidentiality protections.

24. LEGAL REQUESTS AND PROTECTION

We may preserve or disclose information where we reasonably believe disclosure is required to:

  • comply with applicable law;

  • respond to valid legal process;

  • comply with regulatory requirements;

  • investigate fraud or security incidents;

  • enforce our agreements;

  • protect Sellxora's legal rights; or

  • protect users or others from serious harm.

We will not voluntarily disclose information to government authorities merely because it is requested where a valid legal basis is required.

25. THIRD-PARTY LINKS

Sellxora may contain links to websites and services operated by third parties.

We do not control the privacy practices of independent third parties.

You should review the privacy policy of a third-party service before providing information to it.

26. CHANGES TO THIS PRIVACY POLICY

Sellxora will continue to evolve, and we may update this Privacy Policy to reflect:

  • new functionality;

  • changes to our Services;

  • new integrations;

  • legal or regulatory requirements;

  • security practices; or

  • changes to how information is processed.

When we update this Privacy Policy, we will update the “Last Updated” date.

Where required by law, we will provide additional notice or obtain consent before material changes take effect.

27. CONTACT US

If you have questions, concerns or requests regarding this Privacy Policy or your personal information, you may contact:

Sellxora
A product operated by Lumtice Digital Systems Ltd.
Abuja, Federal Capital Territory, Nigeria

Telephone: +234 906 006 9170
Website: www.lumtice.com

For privacy-rights requests, please provide sufficient information for us to identify your account or request while avoiding unnecessary disclosure of sensitive information.

28. ACKNOWLEDGEMENT

By accessing or using Sellxora, you acknowledge that you have read and understood this Privacy Policy and understand how information may be processed as described above.

Copyright © 2026 Sellxora. Sellxora is a product of Lumtice Digital Systems Ltd.